A leading FMCG company in India found itself grappling with the challenge of maintaining a consistent and compelling brand presence across various e-commerce marketplaces. The client, despite being a heavyweight in the offline retail space, struggled to translate their success into the digital realm. With the e-commerce channel contributing significantly to overall business, it became evident that a robust strategy for merchandising, managing, operating, and growing their products on leading marketplaces was essential.
PMC Consultants stepped in to revolutionize the client’s approach to e-commerce merchandising. Leveraging our specialized E-commerce Merchandising team, we aimed to bridge the gap between the offline and online consumer experience. Our goal was to ensure that consumers encountered a consistent brand narrative and value proposition across diverse e-commerce platforms.
Approach We Took in Solving Client’s Problem, Including Technology:
Our approach was multifaceted, combining strategic planning, technology integration, and hands-on merchandising expertise.
- Strategic Planning: We conducted a comprehensive analysis of the client’s product portfolio, identifying key products and consumer touchpoints. This allowed us to craft a tailored merchandising strategy aligned with the brand’s identity and consumer expectations.
- Technology Integration: Utilizing cutting-edge e-commerce tools and platforms, we optimized product listings and content creation. Our team implemented performance marketing strategies to enhance the visibility of the client’s products on major marketplaces in India.
- Hands-on Merchandising Expertise: PMC Consultants deployed a dedicated E-commerce Merchandising team to manage day-to-day operations on various platforms. This team focused on maintaining consistent branding, updating product information, and optimizing listings for higher conversions.
As the e-commerce landscape continues to evolve, our E-commerce Merchandising team stands ready to empower your brand for digital success.