PMC Consultants, a leader in comprehensive retail solutions, recently undertook a transformative project in the FMCG sector, focusing on enhancing merchandising strategies in the General Trade (GT) and Modern Trade (MT) channels. The challenges faced by our client in maximizing product visibility and sales in these crucial channels prompted them to seek our expertise.

Our client, a prominent FMCG brand, encountered significant hurdles in optimizing their product displays and ensuring consistent branding across GT and MT channels. The lack of a unified approach led to suboptimal product visibility, impacting sales and brand recognition. The client needed a solution that could seamlessly integrate into their existing processes while offering a robust and efficient merchandising strategy.

How PMC Consultants’ Merchandising Services Team Solved the Problem:

PMC Consultants, renowned for its expertise in retail merchandising, assembled a dedicated team to address the client’s challenges. The team conducted a thorough assessment of the current merchandising setup, identifying key pain points and opportunities for improvement.

Approach We Took in Solving the Client’s Problem:

• Customized Merchandising Strategy: We developed a tailored merchandising strategy aligned with the unique requirements of both GT and MT channels. This strategy focused on precise positioning, and branding execution to maximize product visibility.
• Field Execution Management: Our team of supervisors and operation managers took complete ownership of field execution, ensuring the seamless implementation of the new merchandising strategy. Timely deliveries within set guidelines were prioritized, enhancing overall operational efficiency.

At PMC Consultants, we understand that each client is unique, and our approach is always tailored to specific needs. Our team of experts, with extensive experience in the FMCG sector, is ready to assist your brand in overcoming merchandising challenges and unlocking new opportunities.

Let us elevate your brand visibility, drive sales, and create lasting success in the competitive FMCG sector.